The Language of Design is the elements and principles of design. These are the way designers communicate through the use of visual language, with pictures, graphs, colors, and more.
2) What are visual design elements?
Visual design elements are the themes of visual design, for example, line, color, form/shape, space, texture and value.
3) What are visual design principles?
Visual design principles are 5 design techniques that are related to making things look good:
- Balance
- Rhythm
- Emphasis
- Proportion/Scale
- Unity
4) What makes a designed object aesthetically pleasing or eye catching?
The visual design elements and principles including things like vibrant colors, flashing lights and emphasis on shape.
5) Why do people associate a design’s aesthetic value with its functional efficiency and structural resilience?
When something “looks” good people assume that it “works” good. Although when something is made good it is generally made to look good too. For example, a Ferrari is built great on the inside and looks spectacular on the outside.
6) How does the gestalt principle explain the way in which the human mind perceives visual patterns?
The gestalt principle says that the human mind tends to organize visual elements into groups. The mind perceives visual patterns as a group. For example, when several objects look similar to each other we see it as one object, this is similarity.
Although there are 11 distinct objects in the design below, it appears as a single unit because all of the shapes have similarity.
7) What is graphic design and how is it different from product design?
Graphic design is more on the artistic side and produces things like printed items and signs. Product design still uses the fundamentals of art but is more focused on things to build like infrastructure and cars.
8) What information can be gained from demographic research and why is it used in marketing?
Demographic research collects information on a particular group of people and their behavior. Data collected can include gender, age, income, race, education and more.
This is important in marketing because you can focus on a target audience when designing a product.
9) Why must a graphic designer understand the demographics of the intended audience?
If you don’t have knowledge of your audience, how will you know if any one wants to buy your product? It is essential to the sale of a design.
10) How are visual design principles and elements used to capture a consumer’s attention?
When a design is visually appealing it captures your attention. The principles and elements are put together or organized in a clever way that attracts your attention.
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