GRAPHIC DESIGN: What's Going On In This Design?

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• My advertisement most likely came from a car dealership or an auto show of some type.
• The advertisement is for a 2011 Volvo C70 Hardtop Convertible
• Kacie and I worked as a team and made the following observations on Effective Graphic Designs:

Conclusion:

1. What are trends? Why is it important to identify them prior to graphic design?

• Both adds show off features that few other vehicles may have.
• Identifying trends in advertisement is important because it allows you to focus on the desires of potential customers to hopefully increase sales.

2. How does human nature play a role in how a product is marketed to a specific demographic group?

• People like a car that says something about their lifestyle, for instance the Kacie's SUV targets those buyers that want to help the environment. While my Volvo appears to target people that live more luxuriously.

3. How is a potential audience identified?

• By pointing out key desirable features the product will attract their target audience.

4. What must you discover about the target audience prior to graphic design?

• It's crucial to discover the audiences likes and dislikes, and put as many likable things into a product as possible.
• While also having the advertisement highlight the desirable aspects of a product.