VISUAL DESIGN: ELEMENTS AND PRINCIPALS

6 Visual Design Elements [themes]

• line
• color
• form/shape
• space
• texture
• value

5 Visual Design Principals

• balance
• rhythm
• emphasis
• proportion and scale
• unity

Flack Jacket

Here is a visual example that uses cluttered space, curved lines, the color is effective for blending into a woodland environment.

The texture appears bumpy and leafy, but is actually smooth.

Butterfly

There is balance between the leaf and butterfly as well as if you drew a center line down the middle of the butterfly.The wings have a rhythm if you look at the

white dots. There is emphasis on the orange part of the butterfly because your eyes are drawn to the bright color. You can tell the butterfly is small in proportion to the leaf. The picture has unity, I don't feel like there is anything out of place, everything works together.

Door Frame Pull-Up Bar

Here is an example of form/shape that is cylindrical and grips the door. The design is made toeasily put up and take down.

House Key

The house key has value because there are bright parts and darker parts to the metal. It also has balance when divided along its length.

Unicycle

Here the unicycle has rhythm in the spokes, and emphasis on the one wheel, as well as form/shape of the seat handles serving the purpose of making it easier to ride.